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An Irish jeweller is offering free pieces to 'real women' to model for her website
AN IRISH JEWLLERY business is looking for ‘real women’ to model for it – and is offering free pieces in exchange for a selfie.
Instagram / trinketsjewellery Instagram / trinketsjewellery / trinketsjewellery
Fiona De Buitlear set up Trinkets Jewellery four years ago from her home in Co Meath. She explained on her blog that when she updated the website a while ago, she was struck by the uniformity of stock photos.
“I do not have anything against such ladies but they only make up a very small percentage of people,” she said. “There are almost no pictures of real women used in advertising.”
Trinkets Jewellery Trinkets Jewellery
De Buitlear has decided to find the ‘real faces’ of Trinkets Jewellery by offering free pieces to women in exchange for selfies she can use to promote the products on her website.
So far, she’s received beautiful selfies from women of all ages modelling her jewellery:
Trinkets Jewellery Trinkets Jewellery
Trinkets Jewellery Trinkets Jewellery
Trinkets Jewellery Trinkets Jewellery
De Buitlear says:
If you’re interested in the campaign, you can find out more about modelling for Trinkets here.
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